Raising UP your parents

They've raised us - and what fine Rotarians we have turned out to be! Now it's our turn to take care of our parents - helping to raise them up above the average lifestyle of aging seniors.

Our speaker this week was Joel Geffen, who brought Life Line Screening to the West Coast (an affordable community-based health screening service provided in senior centers, etc). Joel has been dedicated to improving the lives of seniors for many years - with his wife, Susan, who is a gerontologist and an attorney specializing in elder law.

While Joel (a member of Kiwanis) is primarily focused on marketing to Baby Boomers and seniors, Susan help seniors with their legal affairs, health care options, financial planning, etc. She also helps their family members to determine when it might be appropriate to consider assisted living or a nursing home, with a goal to keep them in their own home as long as possible.

Susan conducts free seminars on elder care and will be holding one at the Irvine Hilton on Saturday, October 23, 9 am - 12 noon (register at 1-800-301-1326).

Joel and Susan live in Redondo Beach with their four children.